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LEADING PRODUCT DEVELOPMENT

septiembre 9, 2021

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Sinopsis de LEADING PRODUCT DEVELOPMENT
In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general managers role in leading product development efforts — at the functional, unit, group, and corporate levels. Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place
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leading product development-9781416576341

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Economía

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